Motion graphics feedback

Technical qualities

Appropriate screen dimensions, frame rate, length of sequence, safe areas

The frame rate is very smooth and the length of the sequence is at a good enough length to take in all the detail.

Movement

Is the speed (pace) of the animation appropriate? Do you have time to read text, understand the message being conveyed? Is the timing appropriate? Is there a rhythm to the movement of graphics/text?

Very simple movement, able to read the text very easily and the overall timing is nicely done.

Typography

How many different fonts can you spot?  What does the style/s suggest?

Is it appropriate? Is the message readable?

1 type of font is used and is readable, the style suggest some sort of Sci-fi theme which is very suitable to the crater’s intended idea.

Graphics

What graphics have been used and do you think they are appropriate?

A smoke effect has been used and done so to help showcase the action taking place in the animation very well.

Colour Scheme

What colours have been used? Colour scheme-monochromatic, complementary, analogous etc. Do they convey the right message or mood?

Dark colour scheme is used to the best effect to help convey a more serious tone.

Layout

Are the type and graphics well balanced? Too cluttered or is there good use of white space?

The graphic and text are nicely balanced without over taking each other. As a viewer I was able to see each part of the graphic easily without any trouble.

Visual effects

Describe the visual effects and their contribution to the overall effectiveness of the piece-compositing, chroma keying, masking, light rays, explosions etc

The smoke effect which was used to convey the impact of the graphic helped the overall effectiveness of the impact. This helps make things more interesting to look at and eye catching.

Use of audio

Has audio been included? How appropriate is the audio to the theme of the product?

N/A at the moment

Effective communication

Is the genre of the game effectively conveyed? Conventional/original treatment? Fit for intended purpose?

The theme of a military based game is show very strongly and fits the intended purpose very well.

Suggestions for improvements-be specific

The white flash near the end should really be the end of the animation, flashing to a white screen can then help lead onto another scene easily and effectively.